About Bella Lily

A unique bridal boutique in the Phoenix Area for the modern romantic.

redefining the bridal experience

Here at Bella Lily Bridal, we work as a team—your team. Giving you all the time and attention you need to find the gown of your dreams. This is your world, we’re just living in it (and hyping you up from search to swipe).

And although selling gowns might be our specialty—our first true love is educating and empowering brides. There’s a lot that goes into finding and owning your perfect dress—and we’ll be right there with you explaining everything along the way.

Have questions? We’ve got answers. Need a referral? We’ve got those too. Simply want to double-check something you’re too busy to Google? *slips on teacher hat* Class is now in session (but no pop quizzes, we promise).

What We Believe In
Meet the Founder
Brenda Inclan

HEY THERE, I’M BRENDA!

An Arizona girl (born and raised) with an affinity for desert-living, an obsession with spicy tacos, and a commitment to deep mugs of delicious coffee. On this adventure with me is my best friend and biggest hype man (also known as my husband) and my precious little pug baby (let’s be real—she runs the show).

Before stepping into the bridal world, I had a slight obsession with that wedding show that shall not be named (you know the one). Watching it was my own little TGIF ritual and at the time, I thought that’s what owning a bridal boutique would be like.

Many years of experience later, I’ve come to realize it’s so much more than that. It takes a true love for bridal to continuously offer an elevated, memorable experience for our brides. And that’s when Bella Lily came to be! From day one I made a commitment to serve brides first—not designers, not vendors, not the idea of what bridal boutiques are “supposed to be.” I know that special feeling of slipping into a gown and thinking, “this is the one.” And I wanted to craft a unique experience that made that moment even better.

From the moment you walk through our doors, you’re family— and everything we do is meant to support and guide you on this journey (while offering up a few bad jokes and impromptu dance parties along the way).

We get to step into this incredible time in your life to support you, whether you find a gown with us or somewhere else. And that is our gift to you; to help, encourage, and serve you in this tender and beautiful season of your life.

Now come on in and let’s find the dress of your dreams! Cheers to becoming a Mrs.

Xoxo, Brenda Inclan