about Bella Lily
A unique bridal boutique in the Phoenix Area for the modern romantic.
Redefining The Bridal Experience
Other shops make you choose between a high-end experience with a high-end price tag or dingy carpets and a gown in your budget. But this is your day, and we don’t want you to sacrifice a thing.
So we've combined the best of both worlds (minus the dingy carpet and steep price tag) and added a dash of sass for good measure—because bridal doesn’t have to mean boring.
And because our consultants aren’t commission-driven, we work as a team—your team. Giving you all the time and attention you need to find the gown of your dreams. This is your world, we’re just living in it (and hyping you up from search to swipe).
Other shops make you choose between a high-end experience with a high-end price tag or dingy carpets and a gown in your budget. But this is your day, and we don’t want you to sacrifice a thing.
So we’ve combined the best of both worlds (minus the dingy carpet and steep price tag) and added a dash of sass for
good measure—because bridal doesn’t have to mean boring.
And because our consultants aren’t commission-driven, we work as a team—your team. Giving you all the time and attention you need to find the gown of your dreams. This is your world, we’re just living in it (and hyping you up from search to swipe).
Empowering Your Journey Through Education
Selling gowns might be our specialty—but our first true love is educating and empowering brides.
There’s a lot that goes into finding and owning your perfect dress—and we’ll be right there with you explaining everything along the way.
Have questions? We’ve got answers. Need a referral? We’ve got those too. Simply want to double-check something you’re too busy to Google? *slips on teacher hat* Class is now in session (but no pop quizzes, we promise).
What We Believe In
authenticity
For us, authenticity is more than a trendy word—it’s the foundation of everything we do. We don’t exist to blend in—we desire to stand out and be fully, authentically us. Because the world doesn’t need just another bridal shop, and you won’t find that here.
Confidence
Yours, that is. We’re here to build, support, and protect your confidence whatever it takes. As your ride or die friend, we’re ready to stand by you through thick and thin while making sure your tribe is only bringing the positive vibes (because if not, well...let’s not get into that right now).
Communication
Just like any other relationship—communication is what keeps us going strong. We strive to do more than talk, we do our best to truly listen to your wants and needs and deliver solutions that check all your boxes.
Experience
Anyone can sell beautiful dresses, but we aim to over deliver on each little detail of your shopping experience. From the moment you walk in our doors to the minute you say “I do,” we’ve got a hand-crafted experience created just for you.
Hey there, I’m Brenda!
An Arizona girl (born and raised) with an affinity for desert-living, an obsession with spicy tacos, and a commitment to deep mugs of delicious coffee. On this adventure with me is my best friend and biggest hype man (also known as my husband) and my precious little pug baby (let’s be real—she runs the show).
Before stepping into the bridal world, I had a slight obsession with that wedding show that shall not be named (you know the one). Watching it was my own little TGIF ritual and at the time, I thought that’s what owning a bridal boutique would be like.
Many years of experience later,
I’ve come to realize it’s so much more than that. It takes a true love for bridal to continuously offer an elevated, memorable experience for our brides. And even though it’s glamorous—it’s a lot of hard work (worth it).
My fascination with bridal shows grew into a desire to work in the wedding industry, and I began working alongside one of the best wedding planners in the state. That’s when I discovered that helping brides feel beautiful fills my heart with more joy than I can describe. Which is half the reason I opened Bella Lily.
The other half of the story is my own bridal shopping experience.
When I got married (best day ever!), it felt nearly impossible to find a bridal boutique that made me feel special and met my budget—without having to travel hours upon hours. I knew there had to be a better way—brides deserved more.
And that’s when Bella Lily came to be! From day one I made a commitment to serve brides first—not designers, not vendors, not the idea of what bridal boutiques are “supposed to be.” I know that special feeling of slipping into a gown and thinking, “this is the one.” And I wanted to craft a unique experience that made that moment even better.
From the moment you walk through our doors, you’re family—
and everything we do is meant to support and guide you on this journey (while offering up a few bad jokes and impromptu dance parties along the way).
We get to step into this incredible time in your life to support you, whether you find a gown with us or somewhere else. And that is our gift to you; to help, encourage, and serve you in this tender and beautiful season of your life.
Now come on in and let’s find the dress of your dreams! Cheers to becoming a Mrs.
Xoxo, Brenda Inclan
